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Entrepreneurship and Design Thinking Workshop

The workshop was conducted with the objective of introducing the IIT Jodhpur students about entrepreneurship, the iStart program and about ‘Design Thinking’. In the first part of the session, the speakers discussed about the basic of entrepreneurship, iStart Rajasthan Program and its benefits, design thinking and its real life applications, human centered design market and various stages of design thinking process. In the second part of the session, the speakers discussed the Design Thinking Case Studies; How PepsiCo turned Design Thinking into Market Strategy and P&G’s “Oil of Olay” Brand Revival followed by the third session, where speakers discussed the ‘Design Thinking’ tools like Idea Dashboard, Experimental Prototyping, How Might We” Questions and Design Project Guide .

Venue : Indian Institute of Technology, Jodhpur

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